Our tailored campaign amplified the transformative influence of Medtronic’s digital and robotics products on the lives of surgeons, hospitals, and patients. This came in the context of a public health crisis, as surgery waiting times faced historic pressure with post-pandemic waiting lists at an all time high.
APPROACH
Our strategy, for America’s leading MedTech company, championed the power of storytelling in a highly technical space, making Medtronic’s narrative resonate with a wider audience. We conducted in-depth stakeholder interviews, comprehensive competitor benchmarking, and media audits, setting the stage for Medtronic to engage in critical industry conversations. We framed a human-centered narrative that showcased how Medtronic’s marriage of data, AI, and robotics could drive innovation in the OR and broaden access to quality healthcare.
Our strategy, for America’s leading MedTech company, championed the power of storytelling in a highly technical space, making Medtronic’s narrative resonate with a wider audience. We conducted in-depth stakeholder interviews, comprehensive competitor benchmarking, and media audits, setting the stage for Medtronic to engage in critical industry conversations. We framed a human-centered narrative that showcased how Medtronic’s marriage of data, AI, and robotics could drive innovation in the OR and broaden access to quality healthcare.
