In 2022, Choose Love, Europe’s largest grassroots aid distributor, partnered with Woodrow to counteract the UK Government’s plan to deport asylum seekers to Rwanda. Amidst the harmful rhetoric and daunting policies, our task was to spotlight the harsh realities migrants faced and spark public opinion towards positive change.
APPROACH
Through the eyes of refugee support workers, legal experts, and those directly affected, we saw a truth often obscured by the political clamour. Amidst fear-inducing rhetoric, the genuine human stories and real statistics about migration were fading into the background. It became our mission to steer the narrative back to the human heart ofthe crisis. We braced ourselves for a long-haul legal battle when the first planned deportation flight was halted on legal grounds. As a response, Choose Love helped to fund Asylum Aid’s legal challenge against the government in the High Court. We made sure the world heard about this crucial fight – using insights from parliamentary debates to steer our strategy. We ensured all key legal, home affairs and human rights journalists were briefed ahead of time, as well as giving access to spokespersons whenever a new spike in the story happened. And when the High Court decision came, our campaign machine was ready to ensure our voice was front and centre.
Through the eyes of refugee support workers, legal experts, and those directly affected, we saw a truth often obscured by the political clamour. Amidst fear-inducing rhetoric, the genuine human stories and real statistics about migration were fading into the background. It became our mission to steer the narrative back to the human heart ofthe crisis. We braced ourselves for a long-haul legal battle when the first planned deportation flight was halted on legal grounds. As a response, Choose Love helped to fund Asylum Aid’s legal challenge against the government in the High Court. We made sure the world heard about this crucial fight – using insights from parliamentary debates to steer our strategy. We ensured all key legal, home affairs and human rights journalists were briefed ahead of time, as well as giving access to spokespersons whenever a new spike in the story happened. And when the High Court decision came, our campaign machine was ready to ensure our voice was front and centre.
