In the face of an escalating need for clear, accessible ESG information, ESG Book emerged as a new contender. Armed with proprietary data, and led by a former Head of Sustainability at HSBC, this fledgling
brand is connecting investors with companies, providing transparent ESG data for over 50,000 corporates in real-time. ESG Book wanted to extend its reach across the financial services, and become the
prominent voice on a more sustainable and transparent future.
APPROACH
Emphasising the human aspect of ESG data, our strategy promoted transparency and comparability. Leveraging the CEO’s extensive expertise and unique perspective on sustainability, we mapped out a calendar of thought-provoking opinion pieces and strategic media moments. By unveiling compelling data stories that exposed the environmental impacts of corporations, markets, and countries, we sought to inspire meaningful change.
Emphasising the human aspect of ESG data, our strategy promoted transparency and comparability. Leveraging the CEO’s extensive expertise and unique perspective on sustainability, we mapped out a calendar of thought-provoking opinion pieces and strategic media moments. By unveiling compelling data stories that exposed the environmental impacts of corporations, markets, and countries, we sought to inspire meaningful change.
