The stakes were high for PROPER Snacks. As they geared up for a major transaction that would solidify their position as Europe’s largest healthy snacking company, it was crucial to ensure a smooth transition. Many of their team members had been with the company since its fledgling days, making the handling of internal communications a delicate task. The need for a comprehensive plan to avoid premature leaks of the news was paramount. It was also a moment to publicise a major achievement for the business – celebrating an entrepreneurial success story.
APPROACH
Prior to the announcement, we shared positive news in trade and national press on the company’s performance and category position. We acted as navigators, providing detailed briefings and timelines to the team well in advance of the completion date. Working hand-in-hand with the internal communications lead, we crafted an announcement schedule replete with tailored messaging and pre-prepared communications, all paired with clear dissemination instructions. Alongside this, we developed a robust leak plan, ready to respond swiftly should team members discover the sale prematurely.
Prior to the announcement, we shared positive news in trade and national press on the company’s performance and category position. We acted as navigators, providing detailed briefings and timelines to the team well in advance of the completion date. Working hand-in-hand with the internal communications lead, we crafted an announcement schedule replete with tailored messaging and pre-prepared communications, all paired with clear dissemination instructions. Alongside this, we developed a robust leak plan, ready to respond swiftly should team members discover the sale prematurely.
